How do you score a sales call?
Use a short scorecard of things you can hear, answer yes or no where you can, weight what matters, and note the quote that proves each score.
Blog
Plain answers to the questions teams ask about call scoring, QA and coaching.
Use a short scorecard of things you can hear, answer yes or no where you can, weight what matters, and note the quote that proves each score.
Yes. Download our 11-item, 100-point call scorecard as a CSV and open it in any spreadsheet.
Most teams review 3 to 10 a month. That's enough to coach from, but too few to judge a rep's skill with confidence.
Have it score, blind, calls your managers already scored. Compare item by item, and look hardest at where your managers disagree with each other.
Published prices run from about $20 to $90 per user a month. Gong doesn't publish prices; Vendr's March 2026 data puts its median deal at $55,359 a year.
Manual QA goes deep on a few calls; Callyst scores every call. Most teams do best with both: AI to find the calls, managers to coach them.
QA measures how calls went against a standard. Coaching changes what the rep does on the next call. QA without coaching changes little.
Everyone scores the same calls alone first, then you compare item by item and rewrite the questions people read differently.
Point to one moment in a real call, give the exact words to try instead, and check the next few calls for the change.
Track the item you coached on many calls, and compare with reps you haven't coached yet. A plain before-and-after can fool you.
Usually, if you tell callers up front. Some US states need everyone's consent, and the UK and EU want a clear reason and notice.
As long as you need them and no longer. Write the period down, follow any rule for your sector, and never keep card codes in audio.
Gong for large revenue teams, Avoma for meeting notes plus scoring, Jiminny for calls and email in your CRM, Callyst for scoring every call cheaply.