QA
How many calls should you review per rep each month?
How many calls do teams review now?
Usually a handful. Call Centre Helper says "the most common number of calls evaluated for agents on a monthly basis is 3 to 5", and that there are no industry guidelines on the number (Call Centre Helper, 12 Apr 2022). A practitioner writing there put the common range at 4 to 8 a month (Call Centre Helper, 12 Apr 2022).
SQM Group, which sells QA services, says most agents are evaluated on 4 to 10 calls a month, and that manual QA often covers only 1–2% of calls (SQM Group, 21 Sep 2023). Its research also found that 60% of call centres evaluate five or more calls per agent a month (SQM Group, 12 Apr 2023).
Source for the chart: Call Centre Helper poll, 10 Sep 2013.
Is 4 calls a month enough?
Enough to coach, not enough to judge. Picture a rep who confirms the customer's need on 3 of the 4 calls you reviewed: 75%. Using the standard Wilson method for a proportion described in the NIST/SEMATECH e-Handbook of Statistical Methods, as of 15 Oct 2026, the plausible range for that rep's true rate, at 95% confidence, runs from about 30% to 95%. That covers both "needs help" and "doing great".
| Calls reviewed | Passed | Plausible true rate |
|---|---|---|
| 4 | 3 (75%) | about 30% to 95% |
| 20 | 15 (75%) | about 53% to 89% |
| 100 | 75 (75%) | about 66% to 82% |
Call Centre Helper makes the same point from experience: "monitoring one call per week doesn't provide much insight for agents handling 50 or more calls a day" (Call Centre Helper, 12 Apr 2022).
So how do you pick a number?
Start from what you will do with the reviews.
- For coaching: one practitioner rule is "Evaluate only as many customer interactions as you can coach to" (Call Centre Helper, 27 Aug 2020). If a manager has time for one coaching session per rep per week, 4 to 5 well-chosen calls a month is honest.
- For comparing reps or tracking progress: you need many more calls per rep, because small samples move around by chance. Twenty is a lot better than four; a hundred is better again.
- For catching serious problems: sampling will miss most of them. A promise nobody should have made on 1 call in 200 is unlikely to be in your 4.
Which calls should you pick?
If you only review a few, choose them on purpose. Mix in a random call or two so you see a typical day, plus calls that matter more: long calls, lost deals, calls with a complaint. Write down how you chose them, so a rep never feels the sample was picked to catch them out.
What if you score every call?
Then the two jobs split. Software scores every call against your scorecard, which gives you large samples for comparing reps and catches serious problems the day they happen. Managers still listen to a few calls a week, but they pick them from the scores, so their time goes to the calls worth coaching. That's how Callyst works: every call is scored, and the ones a manager should hear are flagged the same day.
Sources
- Quality Assurance Staff to Agent RatioCall Centre Helper · 12 Apr 2022 · checked 15 Oct 2026
- Determining the Right Number of Calls AnalysedCall Centre Helper · 12 Apr 2022 · checked 15 Oct 2026
- Most Contact Centres Monitor Less Than Six Calls Per Agent Every MonthCall Centre Helper · 10 Sep 2013 · checked 15 Oct 2026
- Automate Call Center Quality Assurance With AI and Post-call SurveysSQM Group · 21 Sep 2023 · checked 15 Oct 2026
- Call Center Quality Assurance Tips – Improve QA & CsatSQM Group · 12 Apr 2023 · checked 15 Oct 2026
- 7.2.4.1. Confidence intervalsNIST/SEMATECH e-Handbook of Statistical Methods · checked 15 Oct 2026
- 8 Strategies for Impactful Contact Centre CoachingCall Centre Helper · 27 Aug 2020 · checked 15 Oct 2026